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SAUSAGE EXECUTIVE SAYS FUTURE IS PLANT-BASED 03/27/2017

Senior director of mission at meat company Applegate Nina Asoudegan recently spoke with food media outlet Foodnavigator about the changes in consumer perception toward meat. Asoudegan spoke about the growing consumer demand for transparency within the meat industry. "People turned a blind eye for many years, but when they started to see how animals were produced and put into gestation crates, and they started to ask more and more questions," Asoudegan said, "it really pulled the curtain back on the industry." She predicted that the amount of meat people consume will decline in coming years and looked to plant-based protein as a source of potential revenue for Applegate. "I think Applegate might be looking at itself not only as a meat company like we have been for years, but as a food company. Maybe a company that seeks protein... not just from animals, obviously. Look at what we see with the rise in all the plant protein and the companies like Beyond Meat. I mean, I think this is really indicative of the future."

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